Soundcraft Studer Group Strengthens Digital Console And System Team
The Soundcraft Studer Group has made a loud-and-clear statement of its intentions to aggressively grow its digital console and system business ahead of all market predictions by making senior sales management appointments.
Whilst previously, Soundcraft sales and Studer sales were separated into two distinct management teams, in this move sales for both brands will be headed up by Bruno Hochstrasser (also continuing as President of Studer in Regensdorf, Switzerland).
Andy Trott, President of The Soundcraft Studer Group said, “Bruno’s experience spans over 35 years in the professional audio industry and he has been very successful in growing Studer’s digital business. Now that we have completed the integration of our Production, Marketing and Product Development functions, it’s time to complete our programme and unite these great marques under one sales team. We have incredibly exciting strategies for both brands to expand in the Live, Broadcast and Recording sectors with working projects for a brand new portfolio of digital products and I believe Bruno’s leadership will accelerate the success that the Studer Vista, Studer OnAir and the Soundcraft Vi Series is currently enjoying.”
Heading up the sales channels will be two industry stalwarts: Adrian Curtis – VP Sales, Soundcraft and newly promoted Ian Staddon – VP Sales, Studer. Speaking of these positions Bruno Hochstrasser added, “This move will enable Adrian and Ian to work far more closely together; something that will become more and more important as our new products roll out over the next few months.”
Hochstrasser continued, “Previously the two brands targeted entirely different market sectors, now, with the advent of new shared technologies currently under development we will be in a position to offer the market a more complete range of digital mixing consoles and systems This is going to be a very exciting period indeed!”
Trott added, “These changes will not directly affect the structure of our distribution channels. Our partners will continue to be served through the existing sales teams and will continue to have access to the existing ranges of products, services and support.”
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