The appointment, confirmed by new Group managing director Andy Trott, is designed to increase the momentum of the Soundcraft, BSS Audio and AMEK brands . As the company embarks on a vigorous programme of product development, Keith’s primary aim will be to raise brand profile and manage an expedient design-to-market delivery, as well as establish a number of radical, new customer facing initiatives.
Originally a student of engineering and now, with over 20 years experience across a full range of marketing and communications programmes, Keith brings an impressive pedigree to The Soundcraft Group.
Since the mid-eighties he has held senior positions responsible for every aspect of marketing, spanning advanced technology, B2B and consumer brands. He also includes band and tour management, the build and launch of a new recording studio, and considerable market analysis among his professional experiences.
"I am joining Soundcraft at a time of great expansion," enthused Keith. " We are implementing a huge ramp-up in R&D enabling us to deliver more market leading products than ever before. The strengthening of the marketing team will also see more investment in product management and communications."
Within Keith’s new team at Cranborne House, the experienced David Neal will continue to head up the Group’s global marcoms activities.
He continued, "The Harman Group has a rich and proud heritage in the music industry and we will take full advantage of the leveraging opportunities that this presents."